Branding in China ; Fiat, Land Rover, Jennifer Lopez & Victoria Beckham !


China has been referred to as the “New Detroit,” and it is. Aside from attracting famous automobile manufacturers, it has recently attracted Fiat’s “futuristic concept” for a brand, and the concept is becoming a new trend in China’s automobile industry. 
Fiat, began to sell its vehicles in the US market in 1908. It pulled out in 1983, but it will re-enter in 2012 as a joint venture, and it is expected to stay. The Italian company 'Gucci and part Fiat', have collaborated to create the “500 by Gucci”- a luxury vehicle which combines the two stylistic approaches. 
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