From luxury auto to commercial vehicles, Chinese brands are gaining the attention of local and international consumers, and overseas companies, and Chinese automakers including Amsia Motors expect this to continue. Chinese automakers are currently investing billions of dollars into their factories and slowing down their production. The objective is produce quality vehicles that can better compete with their western rivals. “Chinese automakers have been steadily closing the gap with their overseas rivals…Chinese manufacturers would catch up in quality by 2018,” said Jacob N. George, the managing director of J.D. Power’s China division.
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| SUV. Exclusively designed for Amsia Motors: ADRIAN CASTRO |
Despite the quality issues that plague this industry, its products still appeal to many local and international buyers in emerging markets. Why? They’re cheap. And consumers in these markets, unlike those from regions such as Canada, North America, and Germany, who are more concerned about safety and quality, are more focused on price. As, however, the gap in quality closes, consumers from these regions may be just as interested in buying Chinese-made vehicles.
“The price factor is fairly decisive; I paid $5,500 for a new and full Toyota made in China. A Toyota with similar features costs around $12,000,” said a 43-year-old agronomist in Chile, who purchased this car because the more established models from European, American, and Japanese companies were out of her price range. Countless others are purchasing them for the same reason. As the country’s exports to emerging markets continue to increase, local manufacturers prepare for further expansion in exports to developing countries.
“They’re easy for us to operate in. In Europe, they have lots of laws for new entrants, and in Europe and the United States, customers like to keep familiar brands,” said Steven Wang, the deputy general manager for exports at Chinese auto maker, who acknowledges China’s high competitiveness in emerging markets.
According to a Chinese automotive global data company, emerging markets (including China) passed industrialized countries for the first time in the number of cars and light trucks sold in 2010. Companies such as Volvo, Fiat, General Motors and Toyota are paying close attention to the sale of Chinese-made brands in these markets. Auto sales in these industrialized countries have fallen 17.4 percent since 2005, to 36.2 million cars and light trucks last year. Just as the drop in the auto sales in industrialized countries was unexpected, consumers never expected that in 2012, Chinese manufacturers would actually meet their demands by manufacturing a quality vehicle at an affordable price. And this is precisely what Amsia Motors offers: quality product at a quality price.
As other Chinese automakers struggle to make quality vehicles for locals and international buyers, and other international companies continue to watch these brands sell in emerging markets, Amsia Motors prepares to market more of its advanced, fuel efficient, and low emissions vehicles in emerging and industrialized markets. The company has current plant negotiations in Europe & South America; and as it awaits to disclose a whole new brand of vehicles that will be designed from its core philosophy of quality, reliability, and affordability, its green concept continues to get great exposure. By Nour Saqqa.
“The price factor is fairly decisive; I paid $5,500 for a new and full Toyota made in China. A Toyota with similar features costs around $12,000,” said a 43-year-old agronomist in Chile, who purchased this car because the more established models from European, American, and Japanese companies were out of her price range. Countless others are purchasing them for the same reason. As the country’s exports to emerging markets continue to increase, local manufacturers prepare for further expansion in exports to developing countries.
“They’re easy for us to operate in. In Europe, they have lots of laws for new entrants, and in Europe and the United States, customers like to keep familiar brands,” said Steven Wang, the deputy general manager for exports at Chinese auto maker, who acknowledges China’s high competitiveness in emerging markets.
According to a Chinese automotive global data company, emerging markets (including China) passed industrialized countries for the first time in the number of cars and light trucks sold in 2010. Companies such as Volvo, Fiat, General Motors and Toyota are paying close attention to the sale of Chinese-made brands in these markets. Auto sales in these industrialized countries have fallen 17.4 percent since 2005, to 36.2 million cars and light trucks last year. Just as the drop in the auto sales in industrialized countries was unexpected, consumers never expected that in 2012, Chinese manufacturers would actually meet their demands by manufacturing a quality vehicle at an affordable price. And this is precisely what Amsia Motors offers: quality product at a quality price.
As other Chinese automakers struggle to make quality vehicles for locals and international buyers, and other international companies continue to watch these brands sell in emerging markets, Amsia Motors prepares to market more of its advanced, fuel efficient, and low emissions vehicles in emerging and industrialized markets. The company has current plant negotiations in Europe & South America; and as it awaits to disclose a whole new brand of vehicles that will be designed from its core philosophy of quality, reliability, and affordability, its green concept continues to get great exposure. By Nour Saqqa.
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